Privacy policy

This data protection declaration clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as “data”) in the context of the provision of our services as well as within our online offer and the websites associated with it, Functions and content as well as external online presences, such as our social media profile (collectively referred to as the “Online Offer”). With regard to the terms used, such as “processing” or “responsible”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible

Kita Pinocchio
Association Nursery Pinocchio Müntschemier
Dorfstrasse 7
3225 Müntschemier
[email protected]

Types of data processed

– Inventory data (e.g., person master data, names or addresses).
– Contact details (e.g., e-mail, telephone numbers).
– Content data (e.g., text input, photographs, videos).
– Usage data (e.g., websites visited, interest in content, access times).
– meta/communication data (e.g., device information, IP addresses).

Categories of affected persons

Visitors and users of the online offer (hereinafter we refer to the data subjects collectively also as “users”).

Purpose of processing

– Providing the online offer, its functions and content.
– Respond to contact requests and communicate with users.
– Security measures.
– Range measurement/marketing

Terms used

‘Personal Data’ means any information relating to an identified or identifiable natural person (hereinafter ‘data subject’); identifiable is a natural person who is directly or indirectly, directly or indirectly, directly or indirectly, by means of an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special characteristics. which are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

‘Processing’ means any operation carried out with or without the aid of automated procedures or any series of operations relating to personal data. The term goes far and includes virtually every handling of data.

‘pseudonymisation’ means the processing of personal data in such a way that personal data can no longer be assigned to a specific data subject without the use of additional information, provided that such additional data may be information is kept separately and subject to technical and organisational measures to ensure that the personal data is not assigned to an identified or identifiable natural person.

‘profiling’ means any type of automated processing of personal data consisting in the use of such personal data to assess certain personal aspects relating to a natural person, in particular in order to to analyse or predict the performance, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or relocation of this natural person.

“Responsible” means the natural or legal person, authority, body or other body which decides, alone or jointly with others, on the purposes and means of the processing of personal data.

‘processor’ means a natural or legal person, authority, body or other body processing personal data on behalf of the controller.

Relevant legal bases

In accordance with Article 13 GDPR, we shall inform you of the legal bases of our data processing. For users within the scope of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, unless the legal basis is mentioned in the data protection declaration, the following applies:
The legal basis for obtaining consent is Article 6(4) of the 1 lit. a and Article 7 GDPR;
The legal basis for the processing for the performance of our services and the implementation of contractual measures as well as answering requests is Art. 1 lit. b GDPR;
The legal basis for processing to fulfil our legal obligations is Article 6(4) of the 1 lit. c GDPR;
In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6(4) of the 1 lit. d GDPR as legal basis.
The legal basis for the necessary processing to carry out a task which is in the public interest or carried out in the exercise of official authority, which has been entrusted to the controller, is Article 6(4) of the 1 lit. e GDPR.
The legal basis for processing in order to safeguard our legitimate interests is Article 6(4) of the 1 lit. f GDPR.
The processing of data for purposes other than those for which they have been provided is determined in accordance with the requirements of Art 6(3) of the 4 GDPR.
The processing of special categories of data (according to Art. 9 sec. 1 GDPR) is determined in accordance with the provisions of Article 9(1) of the GDPR. 2 GDPR.

Security

We shall take place in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different probability and severity of the risk to the rights and freedoms of natural persons, appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, disclosure, ensuring availability and availability. Separation. In addition, we have established procedures to ensure the exercise of data subjects’ rights, deletion of data and a response to data threats. Furthermore, we take into account the protection of personal data already in the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technical design and by data protection-friendly presets.

Cooperation with processors, joint managers and third parties

If, in the course of our processing, we disclose data to other persons and companies (processors, joint controllers or third parties), transmit them to them or otherwise grant them access to the data, this is only done on the basis of a legal permission (e.g. if a transfer of the data to third parties, such as to payment service providers, is necessary for the performance of the contract), have consented to the performance of the contract, have a legal obligation to do so or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we disclose, transmit or otherwise grant access to data to other companies in our group of companies, this is done in particular for administrative purposes as a legitimate interest and in addition to a legal appropriate basis.

Transfers to third countries

Insofar as we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context of the use of third-party services or disclosure or transmission of Data to other persons or companies is only done if it is done to fulfil our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permits, we process or leave the data in a third country only if the legal requirements are met. This means that the processing is carried out on the basis, for example, of special guarantees, such as the officially recognised determination of an EU-compliant level of data protection (e.g. for the USA by the “Privacy Shield”) or observance of officially recognised special contractual Obligations.

Rights of data subjects

You have the right to request confirmation of whether the relevant data is being processed and to provide information about this data, as well as to further information and a copy of the data in accordance with the legal requirements.

You have to do so. the legal requirements, the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.

In accordance with the legal requirements, you have the right to demand that the data in question be deleted immediately or, alternatively, to demand a restriction of the processing of the data in accordance with the legal requirements.

You have the right to request that the data concerning you that you have provided to us be received in accordance with the legal requirements and to request their transmission to other responsible persons.

They shall also have the right to lodge a complaint with the competent supervisory authority in accordance with the legal requirements.

Withdrawal

You have the right to revoke consents given with effect for the future.

Right to object

You can object to the future processing of the data concerning you at any time in accordance with the legal requirements. In particular, the opposition may be made against the processing for the purposes of direct marketing.

Cookies and right of objection in direct marketing

“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the contents of a shopping cart can be stored in an online shop or a login status. “permanent” or “persistent” are cookies that remain stored even after the browser is closed. For example, the login status can be saved if the users visit it after several days. Likewise, such a cookie may store the interests of users used for range measurement or marketing purposes. “Third-party cookies” are cookies offered by providers other than those responsible for the online offer (otherwise, if they are only their cookies, they are called “first-party cookies”).

We may use temporary and permanent cookies and clarify this as part of our privacy policy.

If users do not want cookies to be stored on their computer, they are asked to disable the corresponding option in the system settings of their browser. Saved cookies can be deleted in the browser’s system settings. The exclusion of cookies may lead to functional limitations of this online offer.

A general objection to the use of cookies used for online marketing purposes can be explained by a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by means of their shutdown in the settings of the browser. Please note that not all functions of this online offer can be used.

Deletion of data

The data processed by us will be deleted or restricted in its processing in accordance with the legal requirements. Unless expressly stated in the context of this data protection declaration, the data stored by us will be deleted as soon as they are no longer necessary for their purpose and no legal retention obligations preclude deletion.

Unless the data is deleted because it is necessary for other and legally permissible purposes, their processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

Changes and updates to the Privacy Policy

We kindly ask you to inform yourself regularly about the content of our data protection declaration. We will amend the Privacy Policy as soon as the changes to the data processing we perform require it. We will inform you as soon as the changes require an act of participation on your part (e.g. consent) or any other individual notification.

Business-related processing

In addition, we process
– Contract data (e.g., subject matter of the contract, term, customer category).
– Payment details (e.g., bank details, payment history)
by our customers, prospects and business partners for the provision of contractual services, service and customer care, marketing, advertising and market research.

Hosting and email ingesting

The hosting services we use are used to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, e-mail, security, and technical maintenance services that we use for the purpose of operating this online offer.

In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta- and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in efficient and secure provision of this online offer in accordance with Art. 1 lit. f GDPR in art. 28 GDPR (conclusion of order processing contract).

Collection of access data and log files

We, or our hosting provider, collect on the basis of our legitimate interests within the meaning of Art. 1 lit. f. GDPR data on each access to the server on which this service is located (so-called server log files). The access data includes the name of the retrieved website, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting providers.

Logfile information is stored for security reasons (e.g. to investigate abuse or fraud) for a maximum of 7 days and then deleted. Data whose further retention is required for evidence purposes shall be excluded from deletion until the relevant incident has been finally clarified.

Cloudflare Content Delivery Network

We use a so-called “Content Delivery Network” (CDN), offered by Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA. Cloudflare is certified under the Privacy Shield Agreement and thus provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0&status=Active).

A CDN is a service that provides faster delivery of content from our online offering, especially large media files, such as graphics or scripts, with the help of regionally distributed servers connected over the Internet. The processing of the data of the users is carried out solely for the aforementioned purposes and the maintenance of the security and functionality of the CDN.

The use is based on our legitimate interests, i.e. interest in a safe and efficient provision, analysis and optimization of our online offer in accordance with Art. 1 lit. f. GDPR.

For more information, see Cloudflare’s Privacy Policy: https://www.cloudflare.com/security-policy.

StackPath Content Delivery Network

We use a so-called “Content Delivery Network” (CDN), offered by StackPath, LLC, 2021 McKinney Avenue, Suite 1100 Dallas, Texas 75201, USA. StackPath is certified under the Privacy Shield Agreement and provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000CbahAAC&status=Active).

A CDN is a service that provides faster delivery of content from our online offering, especially large media files, such as graphics or scripts, with the help of regionally distributed servers connected over the Internet. The processing of the data of the users is carried out solely for the aforementioned purposes and the maintenance of the security and functionality of the CDN.

The use is based on our legitimate interests, i.e. interest in a safe and efficient provision, analysis and optimization of our online offer.

For more information, see StackPath’s Privacy Policy: https://www.stackpath.com/legal/privacy-statement.

New Relic – Server Monitoring and Error Tracking

With the help of server monitoring & error tracking, we ensure the availability and integrity of our online offering and use the data processed to technically optimize our online offering.

For these purposes, we use the New Relic, Inc. service. Attn: Legal Department 188 Spear Street, Suite 1200 San Francisco, CA 94105, USA. New Relic is certified under the Privacy Shield Agreement and provides a guarantee to comply with European data protection law(https://www.privacyshield.gov/participant?id=a2zt0000000TNPiAAO&status=Active).

New Relic processes aggregated performance data, i.e. performance, utilization and comparable technical values, which provide information about the stability and possible abnormalities of our online offer. In the event of errors and conspicuousness, individual requests from the users of our online offer are recorded pseudonymously in order to identify and correct sources of problem. In this case, pseudonym means in particular that the IP addresses of the users are stored shortened by the last two digits (so-called IP masking). The aggregated data is deleted after three months, the pseudonymized data after seven days.

We set New Relic on the basis of our legitimate interests in the security, error-freeness and optimization of our online offer in accordance with Art. 1 lit. f GDPR.

For more information about New Relic’s processing of personal data, please see the Service’s Privacy Policy: https://newrelic.com/termsandconditions/privacy.

Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called website tags through one interface (including, for example, Google Analytics and other Google marketing services in our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users’ personal data, reference is made to the following information on the Google services. Usage Policies: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we use Google Analytics, a web analysis service of Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to compile further information, with the use of this online offer and the services related to internet use to provide us. Pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with IP anonymization enabled. This means that the IP address of the users is truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

The IP address transmitted by the user’s browser will not be merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by using the browser plug-in available at the following link. download and install: http://tools.google.com/dlpage/gaoptout?hl=de.

For more information about Google’s use of data, settings and objections, see Google’s privacy policy (https://policies.google.com/privacy) and the settings for google’sdisplay of advertisements (https://adssettings.google.com/authenticated ).

The personal data of the users will be deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics in its design as “Universal Analytics“. “Universal Analytics” means a method of Google Analytics in which the user analysis is based on a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called ” cross-device tracking”).

Targeting with Google Analytics

We use Google Analytics to display the ads placed within Google’s advertising services and its partners only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined by the websites visited) that we submit to Google (so-called “Remarketing” or “Google Analytics Audiences”). With the help of the remarketing audiences, we also want to ensure that our ads correspond to the potential interest of the users.

Google Adsense with personalized ads

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR). (“Google”).

Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the AdSense service, which displays ads on our website and gives us compensation for their display or other use. For these purposes, usage data, such as the click on an advertisement and the IP address of the users, are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of the data of the users is pseudonymized.

We use Adsense with personalized ads. Google draws conclusions about their interests based on the websites or apps used by users and the user profiles thus created. Advertisers use this information to align their campaigns with these interests, which is beneficial to users and advertisers alike. For Google, ads are personalized when collected or known data determines or influences ad selection. This includes, but is not only, past searches, activities, website visits, use of apps, demographic seam, and location information. Specifically, this includes: demographic targeting, interest category targeting, remarketing, and targeting on customer matching lists, and target group lists uploaded to DoubleClick Bid Manager or Campaign Manager.

For more information about Google’s use of data, settings and objections, see Google’s privacy policy (https://policies.google.com/technologies/ads) and the settings for google’sdisplay of advertisements (https://adssettings.google.com/authenticated ).

Google Adsense with non-personalized ads

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR). (“Google”).

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the AdSense service, which displays ads on our website and gives us compensation for their display or other use. For these purposes, usage data, such as the click on an advertisement and the IP address of the users, are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of the data of the users is pseudonymized.

We use Adsense with non-personalized ads. The ads are not displayed based on user profiles. Non-personalized ads are not based on previous user behavior. Targeting uses contextual information, including a rough (e.g. local-level) geographic targeting based on the current location, content on the current website or app, and current search terms. Google prohibits any personalized targeting, including demographic targeting and targeting based on user lists.

For more information about Google’s use of data, settings and objections, see Google’s privacy policy (https://policies.google.com/technologies/ads) and the settings for google’sdisplay of advertisements (https://adssettings.google.com/authenticated ).

Google AdWords and Conversion Measurement

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR). (“Google”).

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the Google AdWords online marketing process to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.) to be displayed to users who have a suspected interest in the ads. This allows us to display ads more specifically for and within our online offering, in order to present users only with ads that potentially correspond to their interests. If, for example, a user is shown advertisements for products for which he has been interested in other online offers, this is called “remarketing”. For these purposes, when we and other websites on which the Google advertising network is active, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (instead of cookies, comparable technologies can also be used). This file records which websites the user visits, which content he is interested in and which offers the user has clicked, as well as technical information about the browser and operating system, referring websites, visiting time as well as other Information on the use of the online offer.

We also receive an individual “conversion cookie”. The information collected with the help of the cookie is used by Google to compile conversion statistics for us. However, we only know the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

The data of the users are processed pseudonymously within the framework of the Google advertising network. This means that Google does not store or process the name or e-mail address of the users, for example, but processes the relevant data cookie-related within pseudonymous user profiles. This means that from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who that cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about the users is transmitted to Google and stored on Google’s servers in the USA.

For more information about Google’s use of data, settings and objections, see Google’s privacy policy (https://policies.google.com/technologies/ads) and the settings for google’sdisplay of advertisements (https://adssettings.google.com/authenticated ).

Google Doubleclick

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR). (“Google”).

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the online marketing method Google “Doubleclick” to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.). Double Click is characterized by the fact that advertisements are displayed in real time based on the alleged interests of the users. This allows us to display ads more specifically for and within our online offering, in order to present users only with ads that potentially correspond to their interests. If, for example, a user is shown advertisements for products for which he has been interested in other online offers, this is called “remarketing”. For these purposes, when we and other websites on which the Google advertising network is active, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (instead of cookies, comparable technologies can also be used). This file records which websites the user visits, which content he is interested in and which offers the user has clicked, as well as technical information about the browser and operating system, referring websites, visiting time as well as other Information on the use of the online offer.

Users’ IP addresses are also recorded, which are truncated within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases to a Google server in the USA. transferred and shortened there. The above information may also be linked by Google to such information from other sources. If the user then visits other websites, he can be shown ads tailored to his or her user profile based on his or her user profile.

The data of the users are processed pseudonymously within the framework of the Google advertising network. This means that Google does not store or process the name or e-mail address of the users, for example, but processes the relevant data cookie-related within pseudonymous user profiles. This means that from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who that cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google’s servers in the USA.

For more information about Google’s use of data, settings and objections, see Google’s privacy policy (https://policies.google.com/technologies/ads) and the settings for google’sdisplay of advertisements (https://adssettings.google.com/authenticated ).

Jetpack (WordPress Stats)

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we use the plugin Jetpack (here the subfunction “WordPress Stats”), which integrates a tool for statistical evaluation of visitor access and from Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses so-called “cookies”, text files that are stored on your computer and which enable an analysis of your use of the website.

The information generated by the cookie about your use of this online offer is stored on a server in the USA. User profiles can be created from the processed data, whereby these are used only for analysis and not for advertising purposes. For more information, see Automattic’s privacy policy: https://automattic.com/privacy/ and notes on jetpack cookies: https://jetpack.com/support/cookies/.

Facebook Pixels, Custom Audiences, and Facebook Conversion

Within our online offering, due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) Used.

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, Facebook is able to identify the visitors of our online offer as the target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads posted by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined by the websites visited) that we submit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to make sure that our Facebook ads correspond to the potential interest of the users and do not seem annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes, in which we can see whether users have been redirected to our website after clicking on a Facebook ad (so-called ” conversion”).

The processing of the data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general notes on the presentation of Facebook ads, in Facebook’s data usage policy: https://www.facebook.com/policy. For specific information and details about the Facebook pixel and how it works, see the Help section of Facebook: https://www.facebook.com/business/help/651294705016616.

You may object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To set what types of ads you see within Facebook, you can go to the page set up by Facebook and follow the usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

You can also object to the use of cookies for range measurement and advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Online social media presences

We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services.

We would like to point out that data of the users can be processed outside the area of the European Union. This can create risks for users, as this could, for example, make it more difficult to enforce users’ rights. With regard to US providers that are certified under the Privacy Shield, we would like to point out that they are committed to complying with EU data protection standards.

Furthermore, users’ data is usually processed for market research and advertising purposes. For example, user profiles can be created from the usage behaviour and the resulting interests of the users. The usage profiles can in turn be used to run, for example, advertisements inside and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the computers of the users, in which the user’s behaviour and the interests of the users are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

The processing of the personal data of the users takes place on the basis of our legitimate interests in the effective information of the users and communication with the users in accordance with Art. 6 sec. 1 lit. f. GDPR. If the users are asked by the respective providers of the platforms for consent to the aforementioned data processing, the legal basis of the processing is Art. a., Art. 7 GDPR.

For a detailed presentation of the respective processing and the opposition options (opt-out), we refer to the following linked information of the providers.

Even in the case of requests for information and the assertion of user rights, we would like to point out that these can be claimed most effectively from the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us.

– Facebook, Pages, Groups, (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) based on a Agreement on joint processing of personal data – Privacy Policy: https://www.facebook.com/about/privacy/, especially for pages: https://www.facebook.com/legal/terms/information_about_page_insights_data , Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.

– Google/ YouTube (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) – Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

– Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Privacy Policy/ Opt-Out: http://instagram.com/about/legal/privacy/.

– Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) – Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.

– Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) – Privacy Policy/ Opt-Out: https://about.pinterest.com/de/privacy-policy.

– LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) – Privacy Policy https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active.

– Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) – Privacy Policy/ Opt-Out: https://privacy.xing.com/de/datenschutzerklaerung.

– Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) – Privacy Policy/ Opt-Out: https://wakelet.com/privacy.html.

– Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) – Privacy Policy/ Opt-Out: https://soundcloud.com/pages/privacy.

Integration of third-party services and content

Within our online offer, we place content or service offers based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR). third parties to include their content and services, such as videos or fonts (hereinafter referred to as “Content”).

This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” allow information on how to evaluate visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and, among other things, technical information about the browser and operating system, referring websites, visit time as well as further information on the use of our online offer as well as such information from other sources.

Youtube

We include the videos of the platform “YouTube” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Maps

We include the maps of the service “Google Maps” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include in particular IP addresses and location data of the users, which are not collected without their consent (usually carried out within the framework of the settings of their mobile devices). The data can be processed in the United States. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Using Facebook Social Plugins

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we use social plugins (“plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
This may include, for example, content such as images, videos or texts and buttons with which users can share content of this online offer within Facebook. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

When a user calls up a feature of this online offer that contains such a plugin, his device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated by the user into the online offer. User profiles can be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore informs the users according to our level of knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store his IP address. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the rights and setting options for the protection of the privacy of users, can be found in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and to link it to his or her member data stored on Facebook, he must log out of Facebook before using our online offer and Delete cookies. Further settings and contradictions to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.